A Little Words

About Me

For me, authentic marketing is a matter of being honest with yourself.

My name is Aga Wacławek – Kozioł. I am a New Marketing Consultant and a Sales Strategist.

I am here to inspire and change mindsets through marketing and high quality products.

I work at the intersection of strategy, perception, and experience supporting founders, creatives and brands in seeing clearly and moving with precision.

My role is to recognize what is not immediately visible: connections, patterns, and underlying dynamics that shape how a brand thinks, decides, and grows.

Through deep attention and heightened awareness, I guide people to access insights that go beyond analysis and translate them into clear, grounded strategic direction.

I ask questions that open space. I listen for what is said and what remains unspoken. I notice what is often overlooked.

This work is both structured and intuitive.

It moves between clarity and sensitivity, between direction and presence allowing brands to not only define who they are, but to express it in a way that is coherent, felt, and deeply aligned.

I create environments in which ideas take form, decisions become simpler, and brands evolve into living, intentional experiences.

Aga Wacławek - Kozioł

What is a New Marketing?

New Marketing is a mindset driven by authenticity, responsibility, and sustainability. It celebrates the joy of creating and selling valuable products, making it a pleasure for everyone involved.

Step into my world, the world of New Marketing, where authenticity, sustainability, and genuine connections reign supreme. It’s not just about selling products, it’s about creating a beautiful, harmonious life where the balance of giving and receiving is cherished. Imagine a world where every interaction is driven by genuine, heart-centered intentions, where the flow of money is a result of sincere, unforced energy.

In this world, sales is more than just a transaction, it’s a meaningful exchange that brings joy and a positive impact to everyone involved. It’s about highlighting the true value and story of a product (not just its physical features) and fostering authentic connections between brands and customers. It’s about embracing transparency, honesty, and social responsibility in business dealings, creating a culture of innovation and openness.

This vision of New Marketing is for you if you value community, innovation, and ethical business practices. It’s about more than just making a profit, it’s about creating a better world for future generations. Join me on this journey towards a more beautiful, harmonious world, where every interaction is filled with joy, authenticity and meaning.

My Values

I believe that a successful brand is born from a heart-driven concept: your passion, your unique talents. Then there is something exceptional you offer to transform people’s lives, and finally, there is an activity to help people reach your brand. This is how I work.

My Experience

For many years, I was associated with the media and advertising industry. For the past ten years, I have been advising clients in marketing, communication, and sales. I have worked with numerous Polish and international brands.

For over a decade, I have been developing marketing initiatives for brands across a wide range of industries – from promotional campaigns and events to PR activities, brand projects, films, and social media content.

Luxury Brands

Mindful Luxury

My experience includes working within the realm of luxury brands, where every element – from design to communication – is shaped with intention, sensitivity and a deep awareness of experience. I have worked with premium & luxury brands across industries such as: real estate, leather goods and hospitality.

Leading & Guiding

Radio Industry

I am a Co-owner of two radio stations in Poland (Radio Wielkopolska® – launched in 2019 and ROCK FM – launched in 2024) where my experience in media and advertising translates directly into the way I shape strategy, communication, and growth guiding team in the process.

Marketing & Sales

Marketing and Sales Experience

For over 10 years, I worked with top Polish brands across various industries as a Key Account Manager at Grupa ZPR Media. In this role, I developed marketing strategies, supported sales activities, launched new products, and was involved in the production of commercials and content (press, radio, digital, and video production).

Creative Background

With a creative background from Poznan University of Technology, where I earned a master’s degree in English from the Faculty of Architecture and Urban Planning, I learned to approach tasks with imagination and a non-standard perspective.

Beginings

Early Beginings

During my studies, I took my first step into the advertising industry through an internship at JUST, a leading agency, gaining end-to-end experience in marketing strategy, creative development, and production, which I later developed further at Grupa ZPR Media.

Alternative Approach

I am interested in alternative approaches to life and work. I’m fascinated by Traditional Chinese Medecine, yoga, tantra, mindfullness, astrology and numerology.

In 2024 I began studing Quantum Mechanics at Stanford University as a freelance listener.